Founder + Head Coach

Over the last ten years, most of my time has been spent in a gym.

Along the way I realized that current training solutions focus a lot on what you should be, the space that you occupy, and (if you’re lucky) the ways you’re moving about it.

I was surprised to realize that they focus very little on why you should be training in the first place.

StrengthF1RST was created in response to that absence of purpose, with the goal of reconnecting individuals with an understanding for how and why they should be training.

As a byproduct of their practiced discipline and self-awareness, they gain access to the kind of work capacity and capability that is required for them to interact with their lives more positively and intentionally.

My number one priority when working with any client from any demographic is to help them learn what it means to be acting in service of their future selves.

I hope that each time you put on one of our products, complete one of our workouts, or see some of our content, that you reaffirm your commitment to yourself.

“We are what we repeatedly do. Excellence, then, is not an act but a habit.”

– Will Durant




For the last 8 years, I’ve been infatuated with learning about how to optimize the human body and mind. 

What started as a passion for making my own life better quickly became an interest in communicating that knowledge with others.

Improving yourself is not an easy process, and when you’re doing it for the wrong reasons it can be damn near impossible. 

StrengthF1RST has been developed as a vehicle for people to understand why and how they should train, so that they can use that that solid foundation to construct a new life. 

Both Andrew + I understand that the positive feeling of confidence we all chase is a byproduct of aiming at a clearly defined objective, diligently working towards it, and seeing measurable benefits along the way.

We use that insight to inform the way we coach and communicate with our clients, our families, and our selves.

Our goal is to help as many people as possible, live as good a life as they possibly can.